The BMW is a car that is almost synonymous with prestige and luxury in American culture. People think of owning a BMW as a status symbol. People will specifically purchase BMW vehicles after they have achieved a sufficient amount of success in their fields, since the ownership of a BMW signifies that a person has ascended to a new level economically. BMW vehicles are easily noticeable on the road by the car enthusiast. However, even people that aren’t especially interested in cars will still recognize BMW vehicles as being high-quality luxury cars. A car that’s going to create such a powerful impression to such a diverse range of people is worth its weight in gold to many of its fans.
Status symbols do not come cheap by definition alone. The least expensive BMW is probably going to cost thirty thousand dollars at least, and the most expensive models can easily cost a person six figures. Many of the individuals that can afford BMW vehicles will pay cash for them rather than take on car payments, but some members of the upper middle class may choose to do so. In that case, paying off a BMW isn’t so different from paying off one’s student loans, and it can take nearly as long.
The resale value of BMW vehicles is almost immediately going to be higher than the resale value of many other vehicles. The brand recognition alone is enough to make a huge difference for individuals that are interested in purchasing famously great cars. However, BMW vehicles will often outlast many other cars on the road. The vehicle may still be in good shape even after years of heavy driving thanks to its efficient design.
The first thing anyone will notice when getting behind the wheel of a BMW is how well the car handles. The automobile manufacturers behind the BMW know that they have to make a good impression on their potential customers the moment those customers take their vehicles for test drives. The brand recognition of a BMW is powerful, but there’s a reason these vehicles have remained so popular and so well-regarded for so long.
The manufacturers have been able to maintain certain high standards for a long period of time, and they have been able to reinvent their products over and over again. They are currently working on more energy efficient versions of BMW vehicles, which will help keep their vehicles relevant in a marketplace that is increasingly moving towards sustainability.
BMW Vehicles and Environmentalism
Environmentally conscious individuals that are also interested in luxury driving will be able to find vehicles that meet their standards in more ways than one. These new environmentally friendly vehicles will still meet the performance standards that people have come to suspect from BMW vehicles. Owning a more fuel efficient vehicle is starting to be seen as a status symbol in its own right. When that vehicle is a BMW, the effect is that much more powerful.